Stop Posting and Start Selling: How to Build Social Media Funnels That Convert

Let’s be honest—posting on social media feels productive, doesn’t it? You pick a nice graphic, drop some text, slap on a hashtag, and hit publish. Done. You’re "doing social media."

But what happens next? Crickets? A few likes? Maybe a comment or two from your mom or that one loyal customer?

Here’s the truth: Posting alone doesn’t pay the bills. Selling does.

If you want your social media to drive sales, you need more than pretty posts—you need a sales funnel. A funnel takes strangers on social media and turns them into paying customers through a clear, intentional path. No guesswork. No luck. Just strategy.

Let me show you how to build one.

What Is a Social Media Funnel?

A social media funnel moves people through stages:

1. Awareness – They see you.

2. Engagement – They interact with you.

3. Consideration – They learn how you can help them.

4. Conversion – They take action and buy.

How to Build a Simple Social Media Funnel That Works

Top of Funnel: Awareness & Visibility

This is where you grab attention and grow your audience. You aren’t selling yet—you’re showing up consistently to educate, entertain, or inspire.

Example Post Types:

• Tips or how-to posts

• Inspirational quotes

• Behind-the-scenes content

• Relatable humor or memes

• Industry news or trends

  Reach more people and build trust without asking for anything yet.

Middle of Funnel: Engagement & Education

Once you have their attention, get them involved. These posts should get them commenting, saving, sharing, or DM’ing you. Show how your product or service solves their problems.

Example Post Types:

• Polls or questions

• Testimonials or case studies

• Before/after results

• Live videos or Q&As

• "Did you know?" posts related to your offer

  
  Build deeper connections and position yourself as the solution to their needs.

Bottom of Funnel: Conversion & Call-to-Action

This is where most businesses fall short—they forget to actually ask for the sale. You’ve earned their trust, now give them a clear next step.

Example Post Types:

• Direct offers ("Grab yours today!")

• Limited-time promotions

• Product demos with a purchase link

• Client success stories with a "Book Now" button

• Clear CTA posts ("DM me to get started")

  
  Turn followers into buyers with specific calls-to-action.

Pro Tip: Use Landing Pages, Not Just Posts

Don’t rely on social media comments or DMs alone. Send people to a landing page that does the heavy lifting:

• Explains your offer

• Lists the benefits

• Shows social proof

• Includes a clear “Buy Now” or “Schedule a Call” button

Example Funnel Flow:

1. Social Post > 2. DM or Link in Bio > 3. Landing Page > 4. Sale or Lead Capture

The Power of Repeating This Process

Here’s the beauty of funnels—they work on repeat. As new people enter the top of your funnel, your content keeps moving them closer to buying. You don’t need to "go viral" to make sales—you just need a system that guides people step-by-step.

Time to Shift From Posting to Selling

If your social media feels random, it probably is.
But with a funnel? Every post has a purpose.
Every interaction moves people forward.
Every action builds toward a sale.

Stop posting just to post.
Start building funnels that convert.